“This winter’s ‚recommendation of the house‘... In other words: We’ve chosen this model for our winter advertising campaign. The way in which we make that choice is not necessarily very scientific. Within a small group of people, we pick our favourite shoe from all the latest models. Now and then, you may hear someone shouting “Seriously, man?” or “Are you crazy or something?”, but we usually end up making our choice rather quickly. This sneaker clearly stood out this time. The colour and material combinations are exactly right. There is a lot going on on this shoe, but it all comes together as a harmonious whole. This is a nice and modern winter sneaker that you can combine with a variety of different looks, even at more summery temperatures. Oh, and most of the sole is made of ultralight and super soft EVA material. It’s like walking on clouds!”