“Wordplays on labels and outsoles… I always enjoy them most when they don’t really get noticed or aren’t even understood. Preferably, I don’t even explain them. The more mystery the better. On this shoe it says ‘On the Floris van Bommel’. Think about this one for a second! (Spoiler alert 1: Read the sentence out loud slowly and see what it sounds like. Spoiler alert 2: Put an extra ‘o’ into Floris and separate the ‘is’ from the name, then you should get it… and if you don’t – you don’t :P).”